Writing

Content Strategy

The Future of Content in the Digital Enterprise

www.lds.com, August 2017

As a content strategist at LDS, I've produced thought leadership content on several aspects of digital transformation.

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Video Content Strategy POV

June 2016

Recommendations for client's video content strategy, based on content analysis and research.

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CME Group - About Landing Page Redesign

December 2013 http://www.cmegroup.com/company/

Directed content strategy for redesign of this page to streamline look and feel and better direct users to the information they want.

CME Group: Leadership in the Global Marketplace

October 2013 http://www.cmegroup.com/company/

Content strategy deliverables: content audit, content matrix, message architecture, copy deck

Content Strategy POV: Site Structure

August 2016

Analysis of Xolair.com (pharma site) and recommendations for whether to combine two Healthcare Provider (HCP) sites.

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MB Financial Bank Content Marketing Program

2015-2016

MB Financial Bank's content marketing program launched in 2015. This presentation gives an overview of the program goals and infrastructure.

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Web and Digital Copywriting

CME Globex

http://www.cmegroup.com/globex/

CME Globex provides global connectivity to the broadest array of futures and options across all asset classes

Crafting Enterprise Content for Influence

www.lds.com, October 2017 https://www.lds.com/ ... influence/

Businesses looking to develop their digital workforces must take a systematic approach to building a content ecosystem for influence.

Marketing

CME Group-BM&FBOVESPA Partnership Brochure

August 2013

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College to Careers: Taxi, Distribution & Logistics Program Brochure

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Music Reviews and Features

Album Review: Sade - Soldier of Love

Consequence of Sound, February 2010

Feature: A Tribe Called Quest - The Low End Theory

Consequence of Sound, May 2010 http://consequenceof ... nd-theory/

Album Review: Charlotte Gainsbourg - IRM

Consequence of Sound, January 2010 http://consequenceof ... bourg-irm/