Content Strategy

The Future of Content in the Digital Enterprise

www.lds.com, August 2017

As a content strategist at LDS, I've produced thought leadership content on several aspects of digital transformation.


Video Content Strategy POV

June 2016

Recommendations for client's video content strategy, based on content analysis and research.


CME Group - About Landing Page Redesign

December 2013 http://www.cmegroup.com/company/

Directed content strategy for redesign of this page to streamline look and feel and better direct users to the information they want.

CME Group: Leadership in the Global Marketplace

October 2013 http://www.cmegroup.com/company/

Content strategy deliverables: content audit, content matrix, message architecture, copy deck

Content Strategy POV: Site Structure

August 2016

Analysis of Xolair.com (pharma site) and recommendations for whether to combine two Healthcare Provider (HCP) sites.


MB Financial Bank Content Marketing Program


MB Financial Bank's content marketing program launched in 2015. This presentation gives an overview of the program goals and infrastructure.


Web and Digital Copywriting

CME Globex


CME Globex provides global connectivity to the broadest array of futures and options across all asset classes

Crafting Enterprise Content for Influence

www.lds.com, October 2017 https://www.lds.com/ ... influence/

Businesses looking to develop their digital workforces must take a systematic approach to building a content ecosystem for influence.


CME Group-BM&FBOVESPA Partnership Brochure

August 2013


College to Careers: Taxi, Distribution & Logistics Program Brochure


Music Reviews and Features

Album Review: Sade - Soldier of Love

Consequence of Sound, February 2010

Feature: A Tribe Called Quest - The Low End Theory

Consequence of Sound, May 2010 http://consequenceof ... nd-theory/

Album Review: Charlotte Gainsbourg - IRM

Consequence of Sound, January 2010 http://consequenceof ... bourg-irm/